Brand questionnaire. Contact Information Name * First Name Last Name Pronouns Email * Address * Phone Number * The Basics What is your business name? * Business Location Business Website http:// Any social media platforms? Which industry would you say your business operates in? * Please describe your business in a few sentences or more. * Do you have a brand message/slogan? What are the key points in the history of your business? * What is your main objective with a new/refreshed brand identity?: * What is the story behind your business name?: * The Future Do you have any big plans for the future of your business that I should be aware of? * Please describe your target audience for the business in as much detail as you'd like. * Are there specific traits, characteristics or personality types that you see as being unique or common to your ideal customer base? * What benefit can you provide these customers that they can’t obtain elsewhere? * How will they find and learn about your brand? * Competitors & Adjacencies Are there any businesses or organizations that are competitors and/or adjacent to yours? * Who do you see as competitors over the long-term as you grow? * How would you want your competitors to view your business? * Brand Essence What do you feel makes your brand unique? * If your brand were a person, how would you describe its personality? * Describe your business in one sentence. * Describe your business in two words. * Describe your business in one word. * If your audience could come away with just one thought about the brand what would that be? * How do you want customers to feel when they interact with your brand? * If exploring color... Are there any colors you would like to see used in particular? * Any colors you would not like to see? * If exploring logo design... Is there any imagery you would like to see in the logo design? Why? * Do you anticipate any unique or specific applications of the logo? Thank you! Did I miss anything? Feel free to write here. Thank you!
